Curriculum Vitae

EDUCATION

Saint Michael’s College Colchester, VT
B.S., Business Administration, Minor Journalism—2001; M.Ed., Information Technology —2011, Thesis: How Colleges and Schools Use Social Media as a Recruitment Tool

EXPERIENCE

Vidigami, Inc.
Director of Sales – 2018 – present

  • Work side-by-side with CEO on developing new business opportunities.
  • Top member of the sales team in both accounts closed and revenue.
  • Assess clients needs and opportunities.
  • Cultivate prospective clients and drive them through the sales funnel.
  • Manage book of business covering the entire northeast.

Vermont Academy – Saxtons River, VT
Director of Admissions and Financial Aid – 2013 to 2018

  • Developed and implemented enrollment strategies engaging academic, athletic and marketing departments to achieve enrollment goals of the school.
  • Managed $2.6 million financial aid budget and a $150,000 operating budget.
  • Increased boarding student enrollment to post-recession highs while growing applications by 15 percent and increasing countries represented on campus by 20 percent.
  • Grew annual net tuition 11 percent from 2013 to 2016.
  • Increased admissions office travel by 100 percent.
  • Lead a staff of five admissions team members.
  • Led a Board appointed Marketing and Branding task force.
  • Educated head of school and Board on demographic challenges facing independent school market
  • Served on athletic, enrollment, marketing & communications, and health committees.

Director of External Relations (Interim) 2016 to 2017

  • Managed 10 direct reports including admissions, communications and advancement professionals and consultants.
  • Successfully solicited capital gifts up to $150,000.

Groton School – Groton, MA
Director of Recent Graduate Relations – 2009 to 2013

  • Managed a volunteer force of over 60 members in support of the school’s annual fund.  
  • Supervised an operations staff of 10.
  • Created, managed, and enhanced Groton School’s presence in social media spaces such as Facebook, Twitter, blogs, LinkedIn, and others including the live streaming.  
  • Facilitated and organized alumni events around the country including service days, school birthday celebrations and career networking events and served as the faculty liaison for the Groton School Alumni Association..  
  • Founded and  chaired Groton’s athletic hall of fame committee
  • Dorm head to girls’ and boys’ dorm of 11 to 35 residents, coached Cycling and Swimming Clubs.

Saint Michael’s College – Colchester, VT
Assistant Director of Admission – 2005 to 2009, Admission Counselor – 2004 to 2005

  • Recruited students from East Coast region, relaying the value of a Saint Michael’s education to parents, prospective students and college counselors at public and private institutions.
  • Created and grew a multi-channel e-marketing campaign that included social media, e-newsletter, personalized email, virtual open houses and chat rooms.  
  • Managed a staff of six student bloggers whose success was evidenced by an average of 1,500 visitors per blog per month.
  • Served on a communications committee assisting in planning, design and implementation of all marketing communications for the Office of Admission.  
  • Maintained the website for all graduate programs and assisted the director of graduate admissions in recruitment and marketing

Assistant Men’s and Women’s Swim Coach – 2005 to 2009

  • Coached male and female college athletes to program record, third-place finish 2009 NEISDA Championship, including NCAA Division II National B-Cut Qualifier.
  • Awarded Steve Looke Team Sportsmanship Award – 2009.

OTHER EXPERIENCE
Green Mountain Aquatics – South Burlington, VT
Head Senior Coach – 2001 to 2006

  • Coached 30-40 swimmers from the ages of 13 to 18 many of whom have gone on to top Division I and III colleges and universities.  

Chittenden Trust Company – Burlington, VT
Bank Sales & Service Representative, Corporate Trust Administrator – 2001 to 2004

PROFESSIONAL AND PERSONAL ORGANIZATIONS

Saxtons River Montessori School
Treasurer — 2016 to 2018

  • Lead to the first positive fiscal year in five years

Saint Michael’s College
Alumni of the Year — 2016
Class Agent—2015 to present
2001 Doc Jacob’s Award Recipient

Consortium of Vermont Colleges
Chairperson, Bus Tour Committee – 2006 to 2008


Caswell Credit Union – South Burlington, VT
Board member, Secretary – 2005 to 2009

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