It seems to me that if your motto is “We’ll pick you up” then you should do it.
I was recently in Dulles on a business trip. As I waited for the Enterprise shuttle, I watched 4 Budget shuttles, 3 National/Alamo shuttles, and 2 Dollar shuttles pick up passengers. A man and a woman asked me if I had seen the Enterprise shuttle. They were worried that they had missed it. I assured them that they hadn’t, and said that their motto should be, “we’ll pick you up, but grab a seat because it’ll be a while.”