Kyle James, webmaster @ Wofford College

Consistency is key. branding should be similar to the over all branding of your site.

Wish we had a dog for a mascot.


What to send?

  • New releases (check)
  • Weekly newsletter i.e. athletics
  • Data mining blog posts
  • Promoting Website features

Good idea from Kyle: Find an alum who is already blogging about what they do and piggyback onto it.

Content

  • Subject line (a must have)
  • Small bite sized chunks
  • link back to site
  • multiple content options
  • Pictures should ad to content but not dominate

Use Google anylitics in emails.

http://bronto.com

I’m a little grossed out by the feet on our website.

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