Kyle James, webmaster @ Wofford College
Consistency is key. branding should be similar to the over all branding of your site.
Wish we had a dog for a mascot.
What to send?
- New releases (check)
- Weekly newsletter i.e. athletics
- Data mining blog posts
- Promoting Website features
Good idea from Kyle: Find an alum who is already blogging about what they do and piggyback onto it.
- Subject line (a must have)
- Small bite sized chunks
- link back to site
- multiple content options
- Pictures should ad to content but not dominate
Use Google anylitics in emails.
I’m a little grossed out by the feet on our website.