#eduweb Brian Niles, "Recruiting 2.1"

Lot’s of talk about population trends and the economy. Scary stuff. He did mention wasteful travel.

Stay away from fads. i.e. Second life and crappy facebook applications

Where’s the big picture? Are we doing this just to do it or is there a plan in place?

Email: What we use to talk to old people

IM/SMS: What we use to talk to our friends


64% believe that advertising is dishonest or unrealistic. Taglines. The marketing speak.

>25% of first contacts are at the point of application. >13% start searching at the 8th grade.

How to reach these kids? Where are they getting there information?

In 2004 75% of students researched colleges online. Really old study. Must be way higher now.

Damn Financial Aid Estimators again. 90% of parents want one. We continue to get killed by that one.

Funny, I don’t see those IM #’s. I never get IM’s from kids.

Quality: Define it! How is your program different! Think of the question, ‘how is your english program?”

Graduate student blogs. The whole damn website needs to be blown up and focus on recruiting students.

Biola for parent programs. It’s a great page and hits on a lot of stuff we’ve been talking about in our communications meetings.

Transforming a College George Keller

I’ve got a lot of reading to do. http://linkbun.ch/hh0

roommate assignments in February(!!!). The ability to connect with your future roommate can help make the sale!

Travel, where are we going and why? I don’t think we’ve cut it enough in our office…

Book list:
The Overacheivers
Beyond Disruption
X Saves the World
How to Drive your Competition Crazy
Fast Company ( I need to subscribe to this for the office)
Don’t Make Me Think

Presentation available at knowledgecenter.targetx.com

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