Sexy title.

Sean Carton, CSO from idfive. sean.carton@idfive.com

6 trends of change

  1. The consumer is in the driver’s seat
  2. Everything is digital
  3. Real time now = when I wnat it
  4. Bye, bye centralization
  5. The future is always on (wireless)
  6. Peace out desktop

It should be standard practice to search around for what they’re sayng about you. I think we’ve lucked out here.

Memes – a unit of cultural information. Richard Dawkings The Selfish Gene

Malcolm Gladwell, the Tipping Point- You just need to reach the ten people who will be the ones to make it grow and then it will be viral.

Duncan Watts One-to-one – disagrees with Gladwell.

******Honesty***********************

I was talking about this yesterday. I really think that this web 2.0 movement will force conversation from the marketing speak to honest conversations.

Keep it honest
Multiple channels
Frequent updates

This is more to the point that you can’t always control your message and sometimes you have to let it ride.
More passive Marketing.

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